Mostly behind the scenes.
Shortcuts run quietly alongside the software you already pay for. What your customers see stays the same — unless you want it changed.
Birmingham, Michigan · An operations studio
We build the shortcuts.
Hollingsworks turns twelve clicks into two for 5–30 person service businesses across Metro Detroit — quietly, behind the scenes, with the team and the software you already have.
Email for a free 30-minute conversationFreeNo prepGoes straight to Jesse, the founder
Adding a new clientIntake email → CRM → books → calendar
Sample
The long way around12 clicks
- 1Open the email
- 2Copy the name
- 3Open the CRM
- 4New contact
- 5Paste the name
- 6Copy the phone
- 7Paste the phone
- 8Open QuickBooks
- 9New customer
- 10Retype it all
- 11Open calendar
- 12Book the first visit
With the shortcut
Same result2 clicks
- 1Open the intake email
- 2Click “Add everywhere”
Founder-led
You work with Jesse, start to finish.
Priced in the open
Fixed price, agreed before a build starts.
Weeks, not months
Most builds run two to six weeks.
Yours to keep
Code, docs and accounts are handed over.
01What this is
Same team. Same business. Less of the slow stuff.
Hollingsworks is a small operations studio in Birmingham, Michigan. We build the shortcuts between the tools you already use, so the day-to-day takes fewer clicks.
The work is mechanical, not magical. We watch how your week actually runs, find the spots where it takes twelve clicks when it could take two, and build the shortcut. Your team keeps doing the work — with less of the manual middle.
Your team stays.
Nobody gets written out of a job. The people you hired spend less time retyping and more time on the work they're good at.
You work with the founder.
No account managers, no juniors, no decks. The person you talk to on day one is the person who builds it.
02A quick sense of scale
How many hours could come back?
Three sliders, rough numbers. It adds up hours — not dollars — just to give us something real to talk about.
Hours back, roughlyBack-of-napkin
Each week, across the team
18hrs
Out of about 72 hours a week spent on repeat work today.
Over a working year
864 hrs
Based on 48 working weeks
For each person
1.5 hrs
back in their week, on average
A sense of scale, not a promise. Nothing about this number is a verdict — every shop has slow parts, and plenty of them are there for good reasons. We'd want to sit with the actual work before saying what's worth shortening.
03What we'd build
A few shortcuts we'd build.
Ideas for the kinds of businesses around here — law offices, dental practices, trades, anyone with deadlines. Yours would look different.
Law firmSample
The Friday rollup, ready by 5.
- Long way
- Chasing timesheets, pasting them into a spreadsheet, formatting it for the partner.
- Shortcut
- The rollup lands at 5pm, grouped by attorney and client, odd entries flagged.
Dental practiceSample
Monday morning, on one screen.
- Long way
- The schedule, the insurance portal and the recall list, checked one tab at a time.
- Shortcut
- One view at 8:30 with the day, the week, and what needs attention first.
HVAC & tradesSample
Today's dispatch, at a glance.
- Long way
- Calling techs to ask where they are, what's done, and what's next.
- Shortcut
- A dispatch board pulled from the job system — who's where, what's next.
Any licensed businessSample
Renewals, owned by something other than memory.
- Long way
- License and insurance deadlines living on sticky notes and in one person's head.
- Shortcut
- Every deadline on one calendar, with reminders at 90, 60 and 30 days out.
All samples — illustrative ideas, not client work.
See eight sample dashboards04A closer look
Six shapes a shortcut usually takes.
Each one is hand-built around your business. Real engineering — custom code, integrations, and AI where it earns its keep — aimed at one specific spot in your week.
01
The two-systems handshake
A dependable connection between two tools that don't otherwise talk. It runs in the background on a schedule or the moment something changes, with error handling and a log you can check.
02
The one-tap rollup
Custom code that pulls from each source, runs the math, formats it, and delivers it when it's useful — Friday at 4, every morning at 7, end of every shift.
03
The drafted-for-you
A purpose-built tool that notices the trigger — a new inquiry, a recurring meeting — and has a draft waiting in the right place. AI-assisted when context matters, template-driven when consistency does.
04
The quiet alert
Something that watches one signal — a number, a folder, a date — and speaks up with the full picture when it's off. Silent by default. Loud only when it matters.
05
The lights-on dashboard
A custom web page that pulls from the four or five places you bounce between now. Designed around your data and how you use it — not a template you have to bend.
06
The 30-second close-out
A scheduled job at end of day: gathers the numbers, checks them against each other, writes it up, and flags anything that doesn't match. Your judgment still does the judgment parts.
The goal is simple: the day gets a little easier, and nobody had to learn a whole new system for it to happen.
05How it works & pricing
Four steps. Priced in the open.
We talk, we look around, we build, and — if you'd like — we stick around. No hourly meter. You know what you're saying yes to before anything starts.
01
We talk
Free
30 minutes
You tell us what's grinding. We listen, ask questions, and say honestly whether we're the right help.
- Video call or coffee nearby
- No prep, no pitch deck
02
We look around
~$1,800
About one week
Time on-site watching how the work actually happens, then a written plan.
- Time with the people doing the work
- A plan with 3–5 shortcuts, each priced
- No obligation to build
03
We build
$3,500–$10,000
2–6 weeks · fixed price
You pick which shortcuts are worth doing. We agree on one price up front, then build.
- No hourly billing, no scope creep
- Walkthrough for your team at handoff
- 30 days of fixes included
- You own the code and accounts
04Optional
The Keep
$1,200–$1,800/mo
Month to month
We stick around for upkeep and the next batch of shortcuts. Cancel any time.
- Fixes and tweaks as things change
- Small new builds each month
Build prices are typical ranges. Yours is quoted as one fixed number after the look-around — before any build work starts.
06Who it's for
Built for Metro Detroit service businesses.
Five to thirty people. An office, a practice, or a crew. Owners who know their business well and would like the week to run a little smoother.
Kinds of businesses
- Dental practices
- Law firms
- HVAC & trades
- Veterinary clinics
- Accounting & bookkeeping
- Contractors
- Other service businesses
Where
- Birmingham
- Royal Oak
- Bloomfield
- Troy
- Ferndale
- Remote, with a referral
07About
A small shop, by design.
Jesse Hollingsworth
Founder · Birmingham, MI
I came up as an engineer at General Motors, finding the places where teams got stuck doing things the long way — and building the tools that gave them a shorter one. I also build apps, with live apps on the App Store and Google Play. So when I say I'll build the shortcut, I build it.
Hollingsworks is small on purpose. If we work together, you work with me — not a project manager, not a junior, not a slide deck. You know your business better than I do. My job is to help with the parts that take the long way around.
- Engineering background at General Motors
- Apps live on iPhone and Android
- Based in Birmingham, working across Metro Detroit
Year zero, said plainly Honest note
Hollingsworks is in its first year. You won't find client logos or testimonials here, because there aren't any yet — and we won't fake them. Every mockup on this site is labeled Sample. When there's real work to show, it'll be here.
08FAQ
Questions we get.
Straight answers. If yours isn't here, it's a good thing to bring to the first conversation.
Do you work with the software we already have?
That's the whole approach. We don't swap out your practice software, CRM, scheduling, point of sale or accounting. We connect them and build around them. The fewer new logins your team has to learn, the better.
Is this about cutting staff?
No — the opposite. Your team keeps doing the work, with less of the manual middle. The people who spend two hours a day retyping things would much rather spend that time on what they were hired to do.
Will my team need to learn something new?
Usually not much. We try to put the shortcut inside something they already use — email, a spreadsheet, the system they're in all day. When something new does make sense, we walk the team through it at handoff.
Is this just “we'll add AI”?
No. AI shows up where it earns its keep — drafting a document, summarizing a pile of notes. Roughly half of what we'd build uses it; the other half doesn't. It's a tool, like a database or a script. It's never the pitch.
What does it cost?
The first 30-minute conversation is free. The look-around is about $1,800. Builds usually land between $3,500 and $10,000, quoted as a fixed price before any work starts. The Keep, an optional monthly care plan, runs $1,200–$1,800 a month. See how it works.
How long does a build take?
Two to six weeks from yes to handoff for most builds. A bigger one might run eight. We say so at the start and stick to it.
Who owns what you build?
You do. Code, scripts, documentation and accounts are all handed over at the end. If something is hosted, it lives in your name and you can move it whenever you like.
What if something breaks after handoff?
Every build includes 30 days of fixes after handoff. After that, The Keep is there if you want ongoing care — no pressure either way.
Can we see past work?
Honest answer: Hollingsworks is in its first year, so there's no client work to show yet. Every mockup on this site is labeled Sample. What we can show is Jesse's background — engineering at General Motors and apps live on the App Store and Google Play. Happy to walk through any of it.
Do you only work in Metro Detroit?
Mostly — Birmingham, Royal Oak, Bloomfield, Troy, Ferndale and nearby. Remote works too, especially with a referral; the look-around becomes a video walk-through instead of an in-person visit.
What if there isn't much worth shortening?
Then we'll say so. If that's what the look-around shows, you'll have paid for the look-around and nothing more. We'd rather be honest than upsell.
Will you sign an NDA?
Always. Send yours and we'll sign it, or we'll send ours — short, mutual, two pages.
What's the first step?
Email hello@hollingsworks.com with a line or two about your business and what's taking the long way around. We'll set up a free 30-minute conversation.
Free · 30 minutes
Tell us what's grinding.
One note starts a free 30-minute conversation — send it below, or email directly. If we're not the right fit, we'll say so — usually inside the first ten.
Rather use your own email? hello@hollingsworks.com
01
Your business and town. “A six-chair dental office in Royal Oak” is plenty.
02
Roughly how many people. Just a ballpark.
03
One thing that takes the long way around. The one you'd fix first.
Every email is read and answered by Jesse. No lists, no follow-up sequences.